{"id":69118,"date":"2024-04-16T17:24:08","date_gmt":"2024-04-16T07:24:08","guid":{"rendered":"https:\/\/www.icmarkets.com\/blog\/?page_id=69118"},"modified":"2026-09-29T21:11:30","modified_gmt":"2026-09-29T11:11:30","slug":"discover-the-world-of-ic-markets","status":"publish","type":"page","link":"https:\/\/www.ic.com\/blog\/discover-the-world-of-ic-markets\/","title":{"rendered":"Discover the world of IC"},"content":{"rendered":"\n<style>\n    .section-single-content .col-md-9 {\n    width: 100%;\n    }\n    .section-page-header,\n    .section-single-content .col-md-3,\n    .section-news-grid.card-grid,\n    .section-explore-more,\n    .section-account-creation,\n    .newsletter-section {\n    display: none;\n    }\n    \n    .featured-image{display:none;}\n    .section-single-content {\n        background-color: #000;\n        color: #fff;\n    }\n    .section-single-content > .container{\n        border-top: 1px solid #474747;\n    }\n    .wholeWrp>div.Title {\n        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is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Exclusive: Behind The Scenes<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\">Discover the world of IC<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/IWI_H4YathA\">View TVC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><span style=\"font-size: 46px; margin-top:140px; margin-bottom:140px; display: inline-block;\">\u201cThey&#8217;re Fast. We&#8217;re <span style=\"color:#34e834;\">Faster<\/span>.\u201d<\/span><\/h2>\n\n\n<div class=\"wp-block-image mb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-1.png\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-1.png\" alt=\"Behind-the-scenes photo of the film crew on set for the 'They're Fast  We're Faster' campaign; a crew member gestures direction from beside a cinema camera rig in a large studio\" class=\"wp-image-69136\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">IC recently unveiled its highly anticipated launch of the &#8216;They&#8217;re Fast, We&#8217;re Faster&#8217; campaign on 16 April 2024. This behind-the-scenes look reveals the creative gears that turned to craft this campaign; that links the worlds of high-stakes trading and high-speed racing.<\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">It all began with a series of creative brainstorming sessions. &#8220;We knew we wanted something that resonated with speed and precision, the very elements that IC stands for,&#8221; recounts the lead creative at IC. The eureka moment struck when someone mentioned competitive racing \u2013 a realm where every millisecond counts, much like in trading.<\/p>\n\n\n<div class=\"wp-block-image mt-5 pt-4 mb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-2.png\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-2.png\" alt=\"Three-panel collage: a sound designer records engine audio in front of a screen showing a racing driver in a helmet; a hand-drawn storyboard of a hand holding a phone with the IC Markets trading app; the crew seated together watching playback on set\n\" class=\"wp-image-69151\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">The collaboration with Limehouse wasn&#8217;t just about outsourcing creativity; it was a fusion of creative minds. &#8220;Limehouse didn\u2019t just understand our vision; they helped amplify it.&#8221; Together, the IC team refined the racing metaphor with Limehouse, ensuring it mirrored the fast-paced trading world accurately.<\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">Poppy Jones, the executive producer, shared insights into the creative process, describing how the team embraced the challenge of crafting a campaign with &#8220;talkability&#8221; and visual power. The creative team storyboarded various scenarios, finally settling on the pit stop \u2013 a perfect allegory for swift decision-making and precision.<\/p>\n\n\n\n<p class=\"has-text-align-center discover-wrapper wp-block-paragraph\" style=\"font-size:25px\"><strong>&#8220;The pit stop is where races are won or lost, much like crucial trading moments.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">Creative Director Eran Thomson adds, \u201cThe entire team worked collaboratively and we are grateful to have had the time and budget necessary to crank out a winner.&#8221;<\/p>\n\n\n\n<link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.css\"\/>\n    <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script>\n    <div class=\"discover-wrapper discover-swiper\">\n    <div class=\"swiper\">\n      <div class=\"swiper-wrapper\">\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <div class=\"discover-video\"><video autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Car-mock.mp4\"><\/video><\/div>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08107.jpg\" alt=\"Film crew silhouetted against a blue-lit studio set with rows of suspended linear light bars above and a race-car silhouette in the foreground\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0752.jpg\" alt=\"Wide view of the studio stage with a yellow scissor lift raised to the lighting grid a large softbox light and hanging arrays of linear LED fixtures\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0754.jpg\" alt=\"Crew member operating a cinema camera while a director points and directs the shot on the studio floor\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0758.jpg\" alt=\"Crew members at a control station at night watching camera monitors under a glowing red digital timer\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0759.jpg\" alt=\"Silhouetted crew member standing in a dark studio beneath glowing green light bars with neon strips on the floor and a fan on the ground\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0760.jpg\" alt=\"Two crew members in front of a large screen showing a trading platform with a red '00:00:00' timer above it filming the setup\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0766.jpg\" alt=\"Crew silhouetted in blue smoke watching monitors that display a car scene with a light beam cutting diagonally through the haze\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0777.jpg\" alt=\"The actor in a black racing suit and helmet under discussion with two crew members holding a reflector in a dark studio\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0794.jpg\" alt=\"A crew member in a helmet seated low on set raising a hand while a photographer crouches with a camera; 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a camera rig is visible at left\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_0810.jpg\" alt=\"Crew member kneeling to adjust equipment in front of a cinema camera with a wheel image on its monitor while other crew watch\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08101.jpg\" alt=\"Colorist at a grading suite with a control surface waveform scopes and a large monitor showing a close-up of a phone in a car interior\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08102.jpg\" alt=\"Team seated in a home cinema room watching the campaign on a large screen with a sound desk and microphones in front of them\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08103.jpg\" alt=\"Sound designer at a mixing desk with microphones and a DAW watching a large screen showing the racer in his cockpit\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08104.jpg\" alt=\"Motion-controlled camera rigs set up in front of a large pyrotechnic effect \u201da cone of smoke and light\u201d on the blue-lit studio stage\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08105.jpg\" alt=\"Director seated at a table watching monitors during the shoot with two other crew members behind him\"\/>\n            <\/div>\n        <\/div>\n        <div class=\"swiper-slide\">\n            <div class=\"discover-slide\">\n                <img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/IMG_08106.jpg\" alt=\"Crew kneeling on the floor among glowing neon strips rigging a light near a car wheel in a dark studio\"\/>\n            <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"swiper-button-prev\"><\/div>\n      <div class=\"swiper-button-next\"><\/div>\n    <\/div>\n    <script>\n    const swiper = new Swiper('.swiper', {\n      autoHeight: true,\n      navigation: {\n        nextEl: '.swiper-button-next',\n        prevEl: '.swiper-button-prev',\n      },\n      slideChangeTransitionEnd: (sw) => {\n        console.log('sw', sw);\n      },\n      on: {\n        transitionEnd: function(sw) {\n          var index = this.realIndex;\n          var slide = document.getElementsByClassName('swiper-slide')[index];\n          if (slide.querySelector('video')) {\n            slide.querySelector('video').play();\n          }\n        },\n        afterInit: function() {\n        }\n      }\n    });\n    <\/script>\n\n\n\n<p class=\"discover-wrapper mt-5 wp-block-paragraph\" style=\"font-size:20px\">However, perfecting the sound design was the finishing stroke that unified the entire piece.\n    The team wanted the roar of the engines to be more than just background noise; it needed to convey a sense of impact and urgency. &#8220;The crescendo of engines peaking just as the trade is executed \u2013 it was vital to get this timing perfect,&#8221; says the Director Aytan Lachish and Uncanny Valley.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-3.png\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Blog-Image-3.png\" alt=\"Six-panel collage of the campaign: 3D model of the concept car actor meeting the crew  studio lighting setup on-set pit-lane scene crew filming through smoke and the finished car shot on a review monitor\n\n\n\n\n\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-wrapper mt-5 wp-block-paragraph\" style=\"font-size:20px\">Reflecting on the creative journey, the team at IC feels a sense of accomplishment. &#8220;This campaign embodies our brand\u2019s commitment to deliver an unparalleled trading environment for our clients, it captures the essence of both speed and precision, reflecting the exceptional experience offered at IC.<\/p>\n\n\n\n<p class=\"discover-wrapper wp-block-paragraph\" style=\"font-size:20px\">Follow us on social media for more BTS content.<\/p>\n\n\n<div class=\"wp-block-image mt-5 mb-5 pb-5\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/icmarkets.com\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Discover-Now-Button.png\" alt=\"Green &quot;Discover Now&quot; call-to-action button\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"discover-credits wp-block-paragraph\" style=\"font-size:15px\">Credits:<br \/>Production Company: Limehouse<br \/>Director: Aytan Lachish<br \/> Creative Director: Eran Thomson<br \/>Executive Producer: Poppy Jones<br \/>Post &amp; VFX: Limehouse<br \/>Music &amp; Sound Design: Uncanny Valley<br \/><\/p>\n\n\n\n<div class=\"discover-wrapper pb-5\" style=\"display:flex; justify-content: flex-end; align-items: center;\">\n    <a href=\"javascript:;\" style=\"margin-right: 40px;\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/themes\/icmarket-blog\/images\/ICM-logo-w.svg\" alt=\"IC logo\" style=\"width: 259px;\"\/><\/a>\n    <a href=\"javascript:;\"><img decoding=\"async\" src=\"https:\/\/www.icmarkets.com\/blog\/wp-content\/uploads\/2024\/04\/Lime-House-Logo.png\" alt=\"Limehouse production company logo\"\/><\/a>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive: Behind The Scenes Discover the world of IC \u201cThey&#8217;re Fast. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-69118","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/pages\/69118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/comments?post=69118"}],"version-history":[{"count":18,"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/pages\/69118\/revisions"}],"predecessor-version":[{"id":90511,"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/pages\/69118\/revisions\/90511"}],"wp:attachment":[{"href":"https:\/\/www.ic.com\/blog\/wp-json\/wp\/v2\/media?parent=69118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}