The latest campaign builds on IC’s partnership with the Mexican goalkeeper, drawing parallels between preparation, judgement and decision-making in sport and financial markets.
IC, a global provider of online trading services, has launched a new campaign featuring Mexican football goalkeeper Guillermo Ochoa, building on its partnership with the player and continued brand activity across Latin America.
The campaign draws on Ochoa’s experience in international football, where years of preparation can come down to a single decision. It highlights the importance of reading changing conditions, responding with precision and remaining focused under pressure.
These are principles IC also recognises in financial markets. While football and trading present very different challenges, both demand preparation, judgement and the ability to make informed decisions when circumstances change.
“Our partnership with Guillermo Ochoa reflects how we think about performance at IC. Preparation matters, but so does the ability to respond when conditions change. By drawing on Guillermo’s experience, we’re able to communicate these principles in a way that is relevant to audiences across Latin America,” said Javier Jara, IC LATAM Regional Manager.
The campaign follows IC’s partnership announcement with Ochoa in April 2026, which formed part of the company’s efforts to build its brand presence across Latin America, with Mexico a priority market.
Featuring Ochoa in a new brand film, the campaign will be distributed through IC’s digital and social media channels, supported by regional marketing activity.
Watch the video:
About IC
IC is one of the world’s largest online trading providers, offering access to a wide range of trading instruments across Forex, indices, commodities, stocks, bonds, and cryptocurrencies. Founded in 2007 in Australia, IC is known for its deep liquidity, ultra-low spreads, and advanced trading technology, trusted by traders in over 200 countries. Ranked No. 1 globally for retail FX/other volumes (Finance Magnates Q4 Report), IC continues to invest in innovation, infrastructure, and strategic partnerships as it expands across the Middle East, Africa, Southeast Asia, and Latin America.
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